\u0397 \u0398\u03b5\u03c9\u03c1\u03af\u03b1 \u03c4\u03b7\u03c2 \u03a0\u03c1\u03bf\u03bf\u03c0\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b8\u03b5\u03c9\u03c1\u03af\u03b1\u00a0\u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03b9\u03ba\u03ae\u03c2 \u03c7\u03c1\u03b7\u03bc\u03b1\u03c4\u03bf\u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae\u03c2<\/strong>\u00a0\u03c0\u03bf\u03c5 \u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03b1 \u03ba\u03ad\u03c1\u03b4\u03b7 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b1\u03c0\u03ce\u03bb\u03b5\u03b9\u03b5\u03c2 \u03b5\u03ba\u03c4\u03b9\u03bc\u03ce\u03bd\u03c4\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac.<\/p>\n \u039f\u03b9 \u03b5\u03c0\u03b5\u03bd\u03b4\u03c5\u03c4\u03ad\u03c2 \u03c0\u03b1\u03af\u03c1\u03bd\u03bf\u03c5\u03bd \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b2\u03b1\u03c3\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03c4\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bb\u03b7\u03c0\u03c4\u03ac \u03ba\u03ad\u03c1\u03b4\u03b7 \u03b1\u03c0\u03cc \u03cc\u03c4\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03bd\u03c4\u03b9\u03bb\u03b7\u03c0\u03c4\u03ad\u03c2 \u03b1\u03c0\u03ce\u03bb\u03b5\u03b9\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c0\u03c1\u03bf\u03ba\u03cd\u03c8\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 . \u0388\u03c4\u03c3\u03b9, \u03b1\u03bd \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03bb\u03ad\u03be\u03b5\u03b9 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 \u03b4\u03cd\u03bf \u03b9\u03c3\u03bf\u03c0\u03af\u03b8\u03b1\u03bd\u03b1 \u03b5\u03bd\u03b4\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1, \u03c4\u03bf \u03ad\u03bd\u03b1 \u03b5\u03ba\u03c6\u03c1\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf \u03bc\u03b5 \u03cc\u03c1\u03bf\u03c5\u03c2 \u03c0\u03b9\u03b8\u03b1\u03bd\u03bf\u03cd \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ac\u03bb\u03bb\u03bf \u03b5\u03ba\u03c6\u03c1\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf \u03bc\u03b5 \u03cc\u03c1\u03bf\u03c5\u03c2 \u03c0\u03b9\u03b8\u03b1\u03bd\u03ae\u03c2 \u03b1\u03c0\u03ce\u03bb\u03b5\u03b9\u03b1\u03c2, \u03b1\u03c5\u03c4\u03cc\u03c2 \u03b8\u03b1 \u03b4\u03b9\u03b1\u03bb\u03ad\u03be\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7.<\/p>\n \u0395\u03c0\u03af\u03c3\u03b7\u03c2, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b3\u03bd\u03c9\u03c3\u03c4\u03ae \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03cc\u03c1\u03bf “\u0391\u03c0\u03bf\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae\/\u03b1\u03c0\u03ad\u03c7\u03b8\u03b5\u03b9\u03b1 \u03b1\u03c0\u03ce\u03bb\u03b5\u03b9\u03b1\u03c2”. \u03a0\u03b9\u03bf \u03b1\u03c0\u03bb\u03ac, \u03bf\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03c4\u03b5\u03af\u03bd\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b1\u03c0\u03b5\u03c7\u03b8\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03ce\u03bb\u03b5\u03b9\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03cc\u03c4\u03b9 \u03b1\u03c0\u03bf\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03ad\u03bd\u03b1 \u03b9\u03c3\u03cc\u03c0\u03bf\u03c3\u03bf \u03ba\u03ad\u03c1\u03b4\u03bf\u03c2.<\/p>\n \u039f\u03b9\u00a0Tversky<\/em>\u00a0\u03ba\u03b1\u03b9\u00a0Kahneman<\/em>\u00a0(1984), \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b1\u03c0\u03ce\u03bb\u03b5\u03b9\u03b5\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf\u03bd \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf \u03c0\u03bf\u03bb\u03cd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03cc, \u03c4\u03b9 \u03ad\u03bd\u03b1 \u03b9\u03c3\u03bf\u03b4\u03cd\u03bd\u03b1\u03bc\u03bf \u03c0\u03bf\u03c3\u03cc \u03c4\u03bf\u03c5 \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03b7 \u03c0\u03bb\u03b5\u03b9\u03bf\u03c8\u03b7\u03c6\u03af\u03b1 \u03c4\u03c9\u03bd \u03b1\u03c4\u03cc\u03bc\u03c9\u03bd \u03b8\u03b1 \u03bb\u03c5\u03c0\u03cc\u03c4\u03b1\u03bd \u03c0\u03bf\u03bb\u03cd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03bd \u03ad\u03c7\u03b1\u03bd\u03b1\u03bd 50 \u03b5\u03c5\u03c1\u03ce \u03b1\u03c0\u03cc \u03cc\u03c4\u03b9 \u03b1\u03bd \u03ba\u03ad\u03c1\u03b4\u03b9\u03b6\u03b1\u03bd 50 \u03b5\u03c5\u03c1\u03ce, \u03b9\u03b4\u03af\u03c9\u03c2 \u03c3\u03b5 \u03b2\u03ac\u03b8\u03bf\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5.<\/p>\n \u0397 \u0398\u03b5\u03c9\u03c1\u03af\u03b1 \u03c4\u03b7\u03c2 \u03a0\u03c1\u03bf\u03bf\u03c0\u03c4\u03b9\u03ba\u03ae\u03c2, \u03ba\u03b1\u03c4\u03ac\u03c6\u03b5\u03c1\u03b5 \u03bd\u03b1 \u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c8\u03c5\u03c7\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c0\u03bf\u03bb\u03cd \u03ba\u03bf\u03bd\u03c4\u03ac \u03c3\u03c4\u03b7\u03bd \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03bf\u03c0\u03bf\u03b9\u03b1\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03ac\u03bb\u03bb\u03b7 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7. \u0391\u03bd \u03ba\u03b1\u03b9 \u03c0\u03bf\u03bb\u03bb\u03bf\u03af \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03bf\u03bb\u03cc\u03b3\u03bf\u03b9 \u03b5\u03be\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03b7 \u0398\u03b5\u03c9\u03c1\u03af\u03b1 \u03c4\u03b7\u03c2 \u0391\u03bd\u03b1\u03bc\u03b5\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7\u03c2 \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2, \u03b7 \u0398\u03b5\u03c9\u03c1\u03af\u03b1 \u03a0\u03c1\u03bf\u03bf\u03c0\u03c4\u03b9\u03ba\u03ae\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03ba\u03b5\u03c1\u03b4\u03af\u03c3\u03b5\u03b9 \u03ad\u03b4\u03b1\u03c6\u03bf\u03c2 \u03c4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03ba\u03b9 \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae \u03bc\u03b1\u03b8\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b2\u03ac\u03c3\u03b7 \u03ba\u03ac\u03c4\u03b9 \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03bf\u03b9\u03ba\u03b5\u03af\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03bf\u03bb\u03cc\u03b3\u03bf\u03c5\u03c2.<\/p>\n \u0397 \u0398\u03b5\u03c9\u03c1\u03af\u03b1 \u0391\u03bd\u03b1\u03bc\u03b5\u03bd\u03bf\u03bc\u03ad\u03bd\u03b7\u03c2 \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03b1\u03c3\u03c7\u03bf\u03bb\u03b5\u03af\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf\u00a0\u03c0\u03ce\u03c2 \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9<\/strong>\u00a0\u03bd\u03b1 \u03bb\u03b7\u03c6\u03b8\u03bf\u03cd\u03bd \u03bf\u03b9 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b8\u03ae\u03ba\u03b5\u03c2 \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2, \u03b5\u03bd\u03ce \u03b7 \u0398\u03b5\u03c9\u03c1\u03af\u03b1 \u03a0\u03c1\u03bf\u03bf\u03c0\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b1\u03c3\u03c7\u03bf\u03bb\u03b5\u03af\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf\u00a0\u03c0\u03ce\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac<\/strong>\u00a0\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9<\/strong> \u03bf\u03b9 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2.<\/p>\n \u0397 \u03b8\u03b5\u03c9\u03c1\u03af\u03b1 \u03c0\u03c1\u03bf\u03bf\u03c0\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2\u00a0\u03c0\u03c1\u03bf\u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03c8\u03b5\u03b9\u03c2 (biases)<\/strong>\u00a0\u03bf\u03c0\u03bf\u03cd \u03bf\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03b2\u03b1\u03c3\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7 \u03bb\u03ae\u03c8\u03b7 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd. \u0397 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03b1\u03c5\u03c4\u03ce\u03bd \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03c8\u03b5\u03c9\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03c3\u03c4\u03bf \u03bd\u03b1 \u03c0\u03b5\u03af\u03c3\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03bb\u03ac\u03b2\u03bf\u03c5\u03bd \u03b4\u03c1\u03ac\u03c3\u03b7 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af \u03c3\u03b5 \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03b1 \u03cc\u03c0\u03c9\u03c2 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2, \u03b7 \u03bf\u03b9\u03ba\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03c6\u03b9\u03bb\u03b1\u03bd\u03b8\u03c1\u03c9\u03c0\u03af\u03b1.<\/p>\n \u039c\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03bc\u03b1\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03bf\u03b4\u03bf\u03cd\u03c2 \u03c3\u03ba\u03ad\u03c8\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03b2\u03b1\u03c3\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03b9\u03bf \u03c1\u03b5\u03b1\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c5\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2; \u0395\u03c3\u03b5\u03af\u03c2 \u03c4\u03b9 \u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03b5\u03c4\u03b5;<\/p>\n Natasha Karatza<\/p>\n <\/em>\u03a0\u0397\u0393\u0397 : nutgeunitgreece.com<\/p>\n EIKONA : pinterest.com \/pin\/115475177940020350\/<\/p>\n <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" \u0397 \u0398\u03b5\u03c9\u03c1\u03af\u03b1 \u03c4\u03b7\u03c2 \u03a0\u03c1\u03bf\u03bf\u03c0\u03c4\u03b9\u03ba\u03ae\u03c2 (Prospect Theory) 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\u03a3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1<\/h2>\n